The story of Metsä/Skogen

Carita Peltonen is also known as “Mama Woods”, and there is a reason for it: Metsä/Skogen grew out of her personal experience and awakening. Carita – having undergone work-related exhaustion – felt the forest had an immensely healing effect on her. She wanted to recreate the experience for people who are not able to visit a real forest. The idea of bringing the woods in the middle of the city arose. Metsä/Skogen was created. Carita created the concept from scratch and found a team with matching dedication to bring it to fruition. Carita is responsible for the development and management of Metsä/Skogen.

Metsä/Skogen makes the healing forest accessible to everyone. Come to our forest for an invigorating respite, enjoy the aromas from nature and taste our delicacies. You can curl up in a hanging nest for a nap. Metsä/Skogen is a multisensory experience just like a real forest. It is an ecological concept store that offers products and services that draw from the abundance of the Northern forest and its refreshing, calming energy. It is a holistic lifestyle concept celebrating slow living.

Carita Peltonen

Carita Peltonen is also known as “Mama Woods”, and there is a reason for it: Metsä/Skogen grew out of her personal experience and awakening.

Carita created Metsä/Skogen from scratch and found a team with matching dedication to bring it to fruition. Carita is responsible for the development and management of Metsä/Skogen.

Anne Törnroos

Anne Törnroos is Metsä/Skogen’s Head of Design. The stylish interior and aesthetics of Metsä/Skogen are her area of responsibility. Anne is not only a creative designer but she is also known for her fashion label Minni F. Ronya. For Anne – as well as for Metsä/Skogen – forests and being surrounded by nature create an endless source of inspiration.

Kirsi Kanervo

Kirsi Kanervo is responsible for the selection and curation of the products Metsä/Skogen offers. Kirsi makes sure the company values are present everywhere: the products must be beautiful also from the inside out and must be manufactured according to the principles of sustainable development.

Oma Louekari

Oma aims to make every visit to Metsä/Skogen memorable. Oma wants Metsä/Skogen to be a place of equal treatment just like a forest is: each and every one is welcomed. She is known as the Forest Whisperer and she knows that the way you treat the woods – and people – will be reflected back to you. With background in natural sciences, responsibility and eco-friendliness are values Oma holds dear to her heart.

Piia Honkanen

Designer Piia Honkanen is responsible for Metsä/Skogen’s clothing and textile design. She has a comprehensive background in the creative sector. Piia brings her deep knowledge in functional product anatomy into Metsä/Skogen’s own clothing label.
 
Piia emphasises the importance of responsibility in Metsä/Skogen’s textile collection. Her goal is to create timeless high-quality products that people will want to wear for years. The clothes and textiles of Metsä/Skogen are easy to wear, use and coordinate with your wardrobe as well as with your lifestyle.